Welcome to the one man attention economy

We used to live in the attention economy. This was where the deluge of information was so total that tech firms and ad companies spent billions just to have the chance to dance around in front of our eyeballs for a few seconds. Now, though, as we transition into a new and terrifying age, we’re experimenting with an exciting form of macroeconomics: the one man attention economy. To succeed, you only need to grab the attention of one man: Donald Trump.

This isn’t hard, as by most accounts, Trump has the attention span of a toddler. He doesn’t read books. He’s addicted to TV and repeats phrases, word-for-word, that he hears on Fox News. During the presidential debates he preferred not to do prep work, and now, as president, for his…

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