Surprise: This odd smartwatch is threatening Apple

smartwatchTAG Heuer is racing to fill orders as need blows up for its smartwatch.The smartwatch market has actually left to a rough start ever since the Apple Watch was unveiled– however Tag Heuer might have just broken the code on what the consumer desires.

High-end watchmaker Tag Heuer, a maker of mechanical watches, was certainly an underdog facing off versus the tech giants for the nascent smartwatch market, however so far they’re the only ones that have actually appeared to be a roaring success up until now, according to a Slashgear report.

The Tag Heuer Connected smartwatch was released to little excitement, however the product has taken off, and now the business is racing to enhance its production from 1,200 pieces weekly to 2,000 as demand has actually blown up. A total of 100,000 pieces have actually been bought. Now, Tag Heuer says to expect more models to be revealed by the end of next year or possibly early 2017.

The Tag Heuer Connect smartwatch is super costly, can be found in at $1,500.

The Connected runs Android Wear and has an Intel processor. It also boasts a circular touchscreen and voice controls, enabling you to get alerts and info– pretty just like other Android Wear watch.

So exactly what’s the benefit of the Connected? Maybe the truth that it appears like a real watch instead of a gadget strapped to your wrist, as is the case with the Apple Watch. And more notably, it appears like a watch from a highly regarded brand like Tag Heuer, perhaps making it more tasty to individuals uneasy with wearing look-at-me gizmos and prefer a more low-key real watch appearance, while still food craving the features of a smartwatch.