Lyft will allow riders to round up their fare to make a charitable donation

In the coming weeks, Lyft will introduce a new program called Round Up & Donate, which will allow riders to make a charitable contribution when they take a ride with the service.

Riders will be able to opt into the program, which will automatically round up their fare to the nearest whole dollar. The company announced the program in an ad in The New York Times, stating that “parking your backsides in the back seats across the nation is a way to rebuild our communities around people, not cars.” A blog post aimed at drivers notes that if a fare is $ 12.75, it will be rounded up to $ 13, with the extra $ 0.25 will go to a charity.

The company’s ad explains that users will be able to make a…

Continue reading…

The Verge – All Posts