Google’s answer to Instant Articles now accounts for seven percent of traffic to big US publishers

Google’s Accelerated Mobile Pages have been available for just a year now, but the platform — which can load some Google search results almost instantly — has already seen some impressive growth. According to an Adobe Analytics report released today, top publishers in the United States now see seven percent of their traffic coming in through Google’s fast-loading AMP.

That rise is reflected in AMP’s usage statistics. Just between April and December alone last year, Adobe Analytics says, AMP saw its usage increase 405 percent. The presidential election saw an even bigger spike: traffic jumped 896 percent in November.

Google launched AMP last February after a four-month technical preview, the project…

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